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How Companies Can Outsource Their Sales Efforts


It’s important to have a dedicated sales force, however all of your sales reps do not have to be internal hires. Three major benefits to outsourcing sales include:

Outsourcing sales allows you to start off with a qualified and experienced sales staff without having to hire or train them.
It gives you access to talent you might not be able to attract otherwise. This is especially true if you are a small business; a star salesperson would attract more competitive job offers.

The outsourced sales team will also have the ability to support and train your management team, helping you develop internal sales competencies.

Of course, there are some disadvantages to outsourcing your sales force, too. While a third-party sales force will be full of expert salespeople, they won’t have expertise in your particular products. They might also have difficulty positioning it or explaining the ins and outs of your benefits or features. Additionally, these third-parties rarely work with just a single client. Most likely, you’ll be one of many products or services that they’re pitching. Because of this, you might not see the same results that you would with a dedicated team.

Weighing these advantages and disadvantages, it’s clear that there is indeed benefit to outsourcing sales efforts, as long as you’re selective. To do this successfully, here are four helpful tips:

1. Start with cold calling and lead scoring
2. Focus your training
3. Look for industry experience
4. Establish your own sales processes first

Read a more detailed article at Business2Community.com: How Companies Can Outsource Their Sales Efforts (Plus Why It’s Advantageous)

November 21, 2016 |

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